Core Skills

Discovery:

Competitive analysis, in-depth research, stakeholder interviews, planning and organization, Identifying key metrics

Ideation:

Feature deconstruction & analysis, stakeholder workshops facilitation, concept ideation, user journey mapping

Production:

Wireframing, user Flows, prototyping, UI Sketching, design system management, UX Writing, UX Documentation, collaboration, problem-solving

Testing:

Survey building, UX analysis, usability testing, user interviews, data consolidation

Tools:

Figma, Figjam, Miro, Adobe Suite, Microsoft Suite, Unity

PROFESSIONAL EXPERIENCE

Feb 2025 - Present

Illuvium.io

Senior UX Designer

  • Designed and delivered multiple features for Illuvium: Arena, the company’s flagship auto-battler.

  • Currently leading UX and UI design efforts for Illuvium’s upcoming MMO, including core feature UX design, integration of legacy systems, and creation of high-fidelity interfaces.

  • Delivered end-to-end UX solutions for large-scale MMO systems, combining deep user experience design with high-definition UI execution to ensure accessibility, scalability, and immersion.

Sep 2024 - Feb 2025

Sofitect

Senior UX Designer

  • Sole product designer on a high-impact project for a global leader in marine robotics and subsea technology, collaborating closely with the client’s design and product teams.

  • Led the design of a modern control interface for an advanced autonomous oceanic drilling system, translating complex engineering requirements into intuitive, operator-friendly UX.

  • Worked within and extended sophisticated design systems, ensuring consistency, scalability, and thorough documentation across all deliverables.

  • Acted as the main design liaison for Sofitect developers, providing clarifications, guidance, and alignment throughout implementation.

  • Contributed to team growth by conducting final-stage interviews for UX candidates and supporting onboarding, informally mentoring new designers.

Feb 2024 - Sep 2024

Pixel Box Design

Founder & Game Developer

  • Designed and developed an original indie game concept from the ground up, covering the full lifecycle from ideation and prototyping to production

  • Gained hands-on experience across multiple disciplines, including game design, C# coding, Project management, pixel art, narrative design, level design, and many more.

  • Build skills in Unity, version control, and asset creation pipelines.

  • Developed a deeper understanding of the indie game development process, including scope management, iteration, and playtesting.

  • Learned how to balance creative vision with technical constraints while working independently to deliver consistent progress.

May 2022 - Feb 2024

Amber Studio

UX Designer

  • Worked with Agile in various teams on 3 long-term projects:

  • An RPG game for mobile & desktop based on cooperation, exploration, and resource management.

  • A Formula-E licensed racing simulator manager for mobile & desktop built around exchanging assets between players as a means for progression.

  • A mixed-reality escape room designed for a future VR headset with high-end mixed-reality features as an interactive onboarding experience and to showcase the range of technical capabilities.

  • Brought innovation to cross-platform design patterns

  • Created complex, end-to-end user flows

  • Created low and high-fidelity wireframes and UI

  • Maintained and administered complex design systems for all projects I was involved in

  • Conducted extensive competitive analysis and centralized data into actionable items

  • Worked on detailed click-through prototypes and design presentations

  • Created clear and extensive documentation to support all product and technical teams

  • Created immersive storyboard prototypes for mixed reality environment

  • Standardized mixed reality design process company-wide

  • Contributed to major game design decisions for all projects

  • Co-facilitated workshops for 40+ participants

  • Closely collaborated with international internal & external stakeholders daily

May 2021 - May 2022

The Conqueror Events

Creative Director

  • Managed a team of copywriters, graphic designers & video producers

  • Co-created and implemented the creative strategy on all channels (more than $15 million paid ad-spend)

  • Supervised production of 500+ marketing materials (organic, paid, website)

  • Worked closely with Warner Brothers and the internal team to launch “The Lord of The Rings Challenges” (licensed product)

  • Created marketing UX funnels to increase conversion

  • Led internal design workshops

  • Improved core app UX flows and UI

  • Created and maintained complex organizational tools

Feb 2019 - May 2021

888 Holdings

Product Designer

  • Led all UX & UI work on the company’s core cross-platform product “888Poker”

  • Collaborated closely with product owners and technical teams to provide UX expertise

  • Owned design strategy for the product throughout the entire production cycle

  • Conducted extensive competitive analysis

  • Conducted user research in various approaches (user testing, user interviews, survey, focus groups)

  • Majorly contributed to the products’ success (+73% revenue within the first 3 months after launch)

  • Managed complex design systems company-wide

  • Held design presentations for VP-level stakeholders

  • Worked on high-fidelity wireframes and prototypes

  • Delivered and maintained design guidelines for technical teams

Jun 2017 - Feb 2019

Oracle

UX / UI Designer

  • Created 35+ apps that leveraged Oracle products

  • Conducted design-thinking workshops for internal & external stakeholders

  • Brought innovation through user-centric product design for major companies like Volvo, Volkswagen, Engie, Mars, CO-OP, Unibail, Klepiere, 7-Eleven, RSA Insurance, BBVA, Bosch, and many others.

  • Created relatable User personas to identify key pain-points

  • Created and delivered high-fidelity prototypes and design presentations

  • I was privileged to be sent by Oracle to facilitate on-sight design workshops in Frankfurt, Germany & Paris, France for Bosch & Engie

  • Worked within a team of 10+ UX/UI designers while participating in weekly “Design co-learning & growth” seminars

  • Delivered high-quality product design in a highly dynamic environment (2 apps/week on average)

Nov 2014 - Mar 2017

Bright Agency

UX / UI Designer

  • I was the lead UX / UI Designer on 90% of the agency's major projects

  • Delivered high-quality design guidelines for complex e-commerce and presentation websites

  • Secured a major client through a design pitch (Fan Courier - the largest logistics company in Romania)

  • Worked on a great variety of products (print materials, apps, websites, e-commerce, backend portals, TV apps, browser games, social media materials, and many others)

  • Mentored 2 peers in product design

  • Contributed to the design strategy of all design outputs

  • Worked closely with technical teams to provide guidance and co-created award-winning websites

2013 - 2017

Freelance

Jack of all trades

  • Enrolled in student organizations in the advertising field

  • Volunteered as a teacher for educational programs for teens

  • Collaborated on occasional freelance graphic design projects including logos, invitations, personalized gifts, and others

Education

SNSPA | Advertising & public relations

2012 - 2015

Collage of Architecture “I.N. Socolescu”

2009 - 2012

certifications

C# Unity Game Developer 2D

Udemy - 2024

C# Unity Game Developer 3D

Udemy - 2024

Languages

Romanian

Native

English

C2 Level